MSP Website Template
Your website represents your company. It’s a powerful, free marketing tool and often the first thing potential customers engage with. No matter how incredible your service is, new customers either won’t find you or won't buy from you if you have a bad website.
Here are some top tips and tricks for how to create an effective MSP website.
7 Essential Elements To Include In Your MSP Website Design
1. Service Pages
You cannot expect people to pay for your services if you don't clearly show what services you have to offer. Your services should be front and center and you should have dedicated services pages explaining them. You don't want customers confused about what services you provide.
2. Customer Reviews and Testimonials
The internet has drastically changed how people choose service providers. People will look to the internet for recommendations as it provides multiple reviews at the click of a button.
You need to harness this – it is free advertising. Dedicate a part of your website to displaying customer reviews and testimonials. It is not enough to say you provide a good service. To be competitive in today’s market, you need to provide proof of customers’ good experiences with your service.
Also, provide incentives for customers to leave reviews on sites like Google. Positive reviews can help your business show up in more search results, as well catching the eyes of prospective clients.
Keep this updated, as a recent study has shown that 40% of people only consider reviews written in the last two weeks.
3. About Us Page
One of the first things many potential customers will look at is your About Us page. Customers want to learn what you stand for, what sets you apart, and how long you have been in the industry.
Your About Us page should include an overview of your company and your experience in the industry to show expertise. You want your company’s personality to show. Include images and information about some of your employees. Explain what sets you apart and provide a unique value proposition.
4. Your Mission
While all businesses want to make a profit, you need to show customers that your goals do not only include profit maximization. Explain your mission to potential customers – why you are in this industry, why it matters, and what you are hoping to accomplish.
5. Free Trials/Satisfaction guarantee
Many customers are skeptical and can be resistant to the MSP pricing and service structure. Offering a trial period or a satisfaction guarantee is a great way to overcome hesitancy and let your services win new clients over.
6. Contact Information
Your contact information should be very easy to access. You don’t want to promote a service and then put customers off by making it difficult to contact you. Every page of your website should include easy access to your contact information.
7. Blog
While this is not necessary to have when your website launches, a blog can be a great way to get prospects to interact more with your brand. It positions you as an industry expert and displays all the knowledge you have about your industry and service.It’s also an excellent way to drive organic traffic to your website.
Design Tips For Creating An Effective MSP Website
Now that you know the basics of an MSP website template, how can you make sure that your site is better than the rest? Here are 3 key tips:
Good layout
A good layout includes two elements – aesthetics and functionality. Simply put, it must look good and function seamlessly. Your website is a chance for you to show potential customers your businesses’ attention to detail and expertise.
A key element of MSP website design is that the site needs to be easy to navigate. Focus on doing fewer things well than trying to achieve too much at the beginning. You don’t want your website to include dead internal links and dead ends. You can always add to it over time.
Themes
When you are considering your MSP website design, you don’t have to start from scratch. There are many incredible templates you can use that allow for customization.
For example, WordPress offers many great MSP website templates. You can find some of our favorite MSP website templates here. These make it easy to create a professional-looking website with very little effort. If you use WebFlow, consider this one here. You can also find many beautiful templates to work with on Wix.
Branding
If you look at the top ranking MSP websites, you will see that they all have one thing in common. They are extensions of their company’s brand. These websites stand out from the rest because, from simply looking at them, you start to get a feel for what the company is about.
Other MSP websites are great for inspiration and seeing what strategies work. While you can use best practices, you need to make your website a reflection of your company, services, and values. Consider what your brand is – what you stand for and what you are trying to sell. This should underpin all the decisions you make while designing your MSP website.
Conclusion
If you are a MSP, your website is likely the first thing potential customers will see when considering your service. So, your website must encourage people from using your service. If you include these 8 essential elements in your website and follow our tips, you are on the right path to creating an incredible MSP website.